More on How to Start Your Movement

Written by Matt Frazier

A few months ago we published episode on how to start your movement. In it, Doug and I shared the lessons we’ve learned from spreading our messages through a blog and podcast. It’s a blueprint if you ever decide to take a similar leap.

While that episode wasn’t the most downloaded, it garnered such a big response that I dedicated an entire month to the subject in the No Meat Athlete Academy.

I’ve selected portions from two of those Academy seminar interviews to share with you today. These guests take a completely different approach, spreading their messages through physical products.

The first is with Leanne Hilgart, founder of the vegan clothing line Vaute Couture.

In the second interview, I speak with Andy Levitt of the vegan food delivery service The Purple Carrot.

My hope in sharing these is to ignite a spark, or give you the small push you need to start your own movement. Whatever that may be.

Here’s what we talk about in this episode:

  • Using a business to make an impact
  • The psychological hurdle of going from from idea to business
  • Finding your first customer
  • Playing an infinite game
  • Promoting the activism side of your movement

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