The No Meat Athlete Cookbook, In Stores and Online Now!

By: Matt Frazier

It’s finally here! Yesterday marked the official release of The No Meat Athlete Cookbook, and it far exceeded everyone’s expectations by debuting at #34 (out of all books) on the Barnes & Noble Top 100, and #43 on Amazon.

I’m so proud and grateful, already. This is a huge win for our plant-based fitness movement, and I’m so thankful to everyone who has supported the book so far (and if that’s you and you want to do even more, it would be awesome if you’d leave a rating and review!).

My friend Robert Cheeke, one of my original inspirations for going vegan and someone I’ve looked up to for as long as I’ve been doing this, posted this message on his personal Facebook page, which meant the world to me:

And of course everyone else involved with the book, especially Stepfanie Romine, deserves a ton of the credit.

Unfortunately, when I say “exceeded expectations,” that also comes with some drawbacks.

Namely, that a lot of online retailers went out of stock on release day (and even before, in some cases), which made for one emotional roller coaster of a day. It’s a good problem to have, I know, but nonetheless one that has caused me a lot of stress and will continue to do so until the book is back in stock at all these places.

But here’s the good news. While a lot of places are temporarily out of stock, you can still get the book in several places:

• In person at many bookstores, including Barnes and Noble, Books-a-Million, and local independent stores (before you go, I’d suggest calling ahead to make sure they have it)
• Online at Books-a-Million
• Online at Indiebound (which supports your local bookstore as well)
• Online at Amazon (where you can place your order now to make sure you receive a copy as soon as it comes back in stock in a few weeks)
• In ebook format, just about anywhere ebooks are sold

And because there’s been such unexpectedly high demand for the books, the book is already into its third printing, and it won’t be long until those new books will arrive and everyone can restock.

So that’s where we stand: if you’re determined to get the book, you absolutely can with any of the options above … and I really appreciate your putting forth the effort to do so, to help keep it strong.

And of course, you can always go try out the sample recipes I posted last week or grab the Kindle or Nook version to hold you over.

In other NMA Cookbook news, last night Stepfanie and I did a book event at Malaprops, a great local bookstore here in Asheville, along with Heather Crosby of YumUniverse (whose book YumUniverse Pantry to Plate also hit the shelves yesterday!), where we did a panel discussion and Q&A led by Julie Wunder, a friend and fellow Asheville-based blogger, who writes Running in a Skirt.

Tonight, we all head to Plant, Asheville’s best restaurant (in my humble, vegan opinion), to keep the party going with a special event featuring a three-course meal based entirely on recipes in the books, including Switchel cocktails and mocktails!

Once again, thanks for being a part of all of this, and really, for making it possible at all. I’m so excited about all that is to come and the bright future for this book and our movement, and it none of it could happen without your help.