7-Day Kickstart Program

"Where do you get your protein," right?

Whether you already eat plant-based or are just curious about trying it, that's the question on everyone's mind.

Well, you've come to the right place.

FACT: YOU CAN GET ALL THE PROTEIN YOU NEED ON A PLANT-BASED DIET — ALONG WITH ALL THE INCREDIBLE, LONG-TERM HEALTH BENEFITS THAT COME FROM EATING PLANTS — IF YOU JUST KNOW WHICH FOODS TO EAT (AND WHICH ONES TO AVOID)

My name is Matt Frazier; I'm a plant-based ultramarathoner and author of two books, No Meat Athlete and The No Meat Athlete Cookbook (which Sports Illustrated named one of the 7 Best Health & Wellness Books of 2017).

Over the years I've helped tens of thousands of people be healthy, athletic, and strong on plant-based diets, and my work has been featured in Sports Illustrated, Runner's World, and Outdoor Magazine.

And it turns out that when it comes to eating plant-based — although you shouldn't ignore protein — it's really not hard to get the amount you need (even as an athlete).

And I bet you'll find, just like I did and so many others have, that once you begin building your daily diet around fresh, whole foods —like fruits, vegetables, beans, grains, and nuts and seeds — your health and fitness levels improve dramatically...

...even without meat substitutes and protein shakes (which I believe do much more harm than good anyway).

THE 7-DAY PLAN FOR MAKING SURE YOU GET EVERYTHING YOU NEED ON A PLANT-BASED DIET

As someone whose job it is to help people eat better, move better, and feel better, I’ve spent a lot of time thinking about and researching the best way to change habits.

In fact, I came up with this meal plan — one based on the 7 most important foods to eat, every single day — as the basis for talks that I give at plant-based health events, precisely because what I've observed at these events, time and again, is that lots of highly motivated people walk away with a ton of information and inspiration… but no plan for actually starting.

After seeing how much the “7 Daily Foods” framework (and crucially, the three meals that make it easy) helped people to understand how to eat the best diet they could, I realized I could make it even easier to execute this at home.

So I got together with my friend, author, and plant-based nutritionist Sid Garza-Hillman, and asked him to help me craft a 7-day plan to help you feel what it’s like to build your diet around the best foods possible … with meals that are simple to make, and with all the planning already done for you.

When we were finished, we were left with a simple, easy-to-follow 7-day “Kickstart” plan, built around the 7 healthiest foods you can eat every day.

And then we went one step further. Even though it's quite easy to get all the protein you need, just from eating whole foods, we know how big a concern protein is for most people who are curious about eating plant-based.

So we created an alternate path through the plan, one with an easy, optional protein boost for almost every meal and snack — doubling the beans in a dinner, stirring in a scoop of plant protein powder or extra nuts and seeds in your smoothie, and so on — so that you could add protein to the core plan, to the extend you choose to.

Here’s a sampling of what you get with this plan…

7 days of meals, already planned for you – breakfast, lunch, dinner, snacks – that ensure you eat these 7 incredible foodsevery day

A done-for-you shopping list, so you don’t have to spend any time planning

14 of our favorite recipes that pack in the nutrition, taste great, and are easy to make

Minimal cooking time – breakfast and lunch come together in 5-10 minutes each, and dinners take around 30 minutes to make

BONUS #1: “9 Staple Recipes that Make It Way Easier to Be Vegan” ebook – a collection of the family-friendly recipes we use in my house to make dressings, sauces, and condiments that even our kids love

BONUS #2: My 46-minute live presentation on “The 7 Foods to Eat Every Day (and How to Make Sure You Do)” from Remedy Food Live Atlanta – a $24.99 value if you were to buy it from their Vimeo page – where you’ll learn…

My best tip for buying and prepare your greens so that they don’t go bad as soon as you get them home

The two mistakes tea drinkers make when brewing their tea (that cause them to miss out on loads of antioxidants)

How most people destroy essential enzymes in their cruciferous vegetables before they can produce most of their cancer-fighting compounds … and how you can make sure you prepare them right!

The berries to make sure you buy organic … and the ones where you can save your money

How to prepare onions and garlic for maximum nutritional benefit (and which onions to buy in the first place!)

How tofu and tempeh stack up compared to whole beans (hint: it’s pretty good news)

The household spice that helps you get 20 times the nutritional availability from your turmeric

Two things to avoid when buying canned beans

…and so much more.

Look, usually I’m all for the gradual, go-it-alone, small-step approach to making change – especially if you’re the type of person that works for.

But over time, I’ve become convinced that there’s incredible power in a very short (i.e., 7 days) burst of “just going for it.” That way, you’ve got a finish line to help you push through the cravings for your old foods. And the hope is that by the time you reach it, you’ve started to feel amazing and don’t want to stop!

But to go all-in, it’s important to have a plan. The risk of an all-at-once approach, even for just seven days, is that you’ll feel overwhelmed. Too much planning, too much uncertainty around shopping, too many meals that don’t turn out. Your willpower runs out, and you quit.

Personally, I think if you don’t have a plan that where the work is done for you, it’s better to just stick with one small step at a time. (Which will work, if you’re patient and you actually get yourself to take those small steps that are so easy to take, but also so easy to not take).

I mean it…

DON'T TRY AN ALL-IN APPROACH WITHOUT A PROVEN PLAN

You know the expression: “Don’t try to reinvent the wheel,” right?

The same applies here!

I’ve been an athlete and health enthusiast ever since I ran my first marathon in college, and in the past 15 years my diet has evolved in a dramatic way. From omnivore, to vegetarian, to vegan, to whole food plant-based … and finally (instead of just eating a random assortment of whole foods and hoping it all turns out alright) to deliberately building my diet around the best possible whole foods.

I’ll admit it, I’m a bit of a nut about creating systems that make healthy behaviors effortless. But there are worse obsessions, right? ;)

This system of eating – three main types of meals that make it easy to get not just whole foods, but the healthiest of whole foods – is one I created first for myself, to maximize my level of energy in the short term and do everything possible to protect myself against disease in the long term.

And now I’m making available to everyone, so you don’t have to go it alone!

Normally, access to the meal plans Sid and I created (in our Health Made Simple program) costs $97 per year, but for a very limited time we’re going to let you have instant access to this special Kickstart plan for just $27.

And it’s yours to keep, to repeat the week as many times as you want, as a matter of routine or whenever you need a refresh.

Yep … $27.

You know what that means: You can have one of those fancy coffees at Starbucks or you can:

Commit to 7 days of the healthiest diet you’ve ever eaten (100% plant-based, of course)

Repeat or revisit this week as often as you want

Save time and avoid stress you’d otherwise spend planning meals
Avoid the food prep mistakes that destroy the nutrition in otherwise healthy foods

Eat as much as you want of the meals on the plan (and you’ll be surprised at how filling and delicious they are)

Have the confidence to cut through the conflicting food advice on the web and take action

Finally experience what it’s like to eat for maximum health and energy … and be equipped to keep it going once you’re done

The choice is yours…