The First 10 Days of the No Meat Athlete Book Tour

By: Matt Frazier

Wow, what a week! It’s been 10 days since I started my book tour, and I’ve had two events each in Washington, D.C., Pennsylvania, and Ohio, plus Boston and New York City.

If all that weren’t enough for 10 days, I took a two-day “break” to run the RAGNAR Relay in DC on an ultra team … which meant running 40 miles of our team’s 200 total. In 90-degree heat. From a smelly, crowded, always-moving van. Over the course of 28 hours. Fun times!

Actually RAGNAR was a lot of fun, even if doing it in the middle of the book tour wasn’t my best idea ever — see Doug’s RAGNAR recap if you’re interested in more about how our team did and Doug’s do’s and don’ts.

The No Meat Athlete RAGNAR DC team. 28 hours, 199 miles, 1 seriously disgusting van.

Being on the road has been fun, too. I’ve met so many great people and longtime fans of No Meat Athlete, and every event feels just like hanging out with friends — exactly what I had anticipated, and the reason I wanted to do a book tour in the first place. It’s been especially awesome to see, in the flesh, people who have made major changes in the past few years as a result of this lifestyle — Wendy, Tom, Shane, and Greg (who paced me for the last 35 miles of my 100 this summer), for example.

At Life Alive Cafe in Boston, with Tom Giammalvo and his cousin Mike.

What I was unprepared for is how little time there would be for anything else. Mornings are an hour or two of writing, email, or running with a friend, then it’s into the car to drive to the next city, and soon enough it’s time to do the event, grab some food or a drink with people I’ve met, then to bed to do it all again.

Even getting up a blog post is tough, but being on tour has generated lots of new ideas for when I do have time — eating vegan while traveling, for example, has reached a whole new level of challenging, and how I’m managing (quite well, thanks) will be the subject of an upcoming blog post.

At Park + Vine in Cincinnati, with Susie Crossland-Dwyer, owner of Studio S fitness center.

NMA Around the Internets!

With all of this going on, it’s been hard to properly share the many interviews, book reviews, recipes, and book giveaways that people have graciously published since my book has come out. In these days when I can’t write quite as frequently as I’d like, there’s plenty of me all over the internet, so please check these out!

• Rich Roll Podcast
• Our Hen House Podcast
• Oh She Glows — review and buffalo hummus recipe
• Plant Powered Kitchen — review and MoMo granola bars recipe
• A Life Less Bullshit — How to Switch to a Plant-Based Diet
• Self.com — Can Athletes Really Go Vegetarian?
• Karol Gajda — On Challenges
• No Meat Athlete Dorm Giveaway from Body Mind Beauty Health
• Healthynomics Podcast (with giveaway)
• Spark People Radio
• Fit Approach — Ultra Awesome interview
• Healthy Tipping Point — review and giveaway
• Strength Running — video interview
• Rock Creek Runner interview
• In Love and Peanut Butter interview
• One Whole Step Podcast
• The Washington Times Communities — ‘Runners World and No Meat Athlete’ Release Cookbooks for Runners
• YumUniverse giveaway and recipe

Signing books in NYC after a run in Central Park. Photo courtesy Ben Ko.

Amazon Update, and the FINAL Chance to Get Bonuses

Something of a fiasco occurred last week with Amazon — if you had pre-ordered my book there, you likely got an email from them last week saying the book would not be delivered until November or December. That was due to a stock error, which has now been fixed, and as of today, Amazon finally says “In stock”!

Thanks for your patience — believe me, this mix-up has been incredibly frustrating for me, too. Nothing has pained me more on this tour than when a loyal reader who has pre-ordered the book can’t get it signed at an event because it hasn’t arrived yet.

Last week I had planned to announce an extension of my pre-order offer for just a few days, to say thanks for all the support. But to avoid further confusion during the fiasco, I’ve kept quiet until the issue was resolved. Which is now.

So here’s the deal, one last time: Buy or order the book by the end of the day tomorrow — that’s Friday, October 11 — and forward me a copy of your receipt ([email protected]). To say thanks for being an early-adopter, I’ll send you 6 great bonuses, three of which are ready now, the other three of which are in the works. (And if you’ve already ordered and sent me your receipt, thanks — look for an email today about the bonuses.)

Click here to learn more about what I think is a pretty incredible package of stuff!

One more from Park + Vine in Cincinnati.

And thanks, once more, for helping this book do as well as it has these first few days. We’re reaching so many new people with this message as a result, and I know a lot of good will eventually come of that.

Hope to meet you at an event soon!